Posts by Karen Finnin
What the Health Industry Can Learn From The Beauty Industry
I was watching my favorite TV show the other night – Shark Tank. It’s where entrepreneurs pitch their business ideas to a panel for potential investment. The best pitch of the night was from the two smart, savvy founders of the Glamazon App. This app allows people to instantly search for providers of a particular…
Read More5 Apps Your Health Business Can’t Live Without…
When I upgraded my iPhone to a bigger one, I wasn’t sure how it would impact my life. Would I need to buy clothes with bigger pockets? Would I need to buy a new range of handbags? (Any excuse…) What I found was this: I suddenly started using apps and functionality that has always been…
Read More5 Ways to Avoid Burnout in Your Health Career
Burn out can be defined as ‘fatigue, frustration, or apathy resulting from prolonged stress, overwork or intense activity.’ (Official source: the Dictionary app in my iphone). Even before I graduated as a Physiotherapist, I was told in one of my University classes that I was likely to burn out. I hadn’t worked a day in…
Read MoreCan Your Patients Contact You In These 3 Ways?
Thanks to technology, the ways that we communicate, shop and access services have changed dramatically over the past decade. As consumers, we are continually demanding more ways to make contact with our favorite brands and services. As health professionals, we need to be aware of how this impacts how our patients contact us. Many…
Read MoreAre Health Entrepreneurs the Bad Guys of the Health Industry?
I recently wrote a blog post about 5 skills that I feel health business owners require that don’t get taught at Uni. The 5 points basically revolved around sales and marketing, and were born from the fact that as health professionals, we are not always great at marketing ourselves and getting our message out into…
Read MoreVideo Content for the Health Professional – Why Bother?
A quick search of any health ailment on You Tube will instantly reveal many thousands of videos that have been made by health professionals world wide. So why should you create even more video content to add to the pile? People trust the health professional that they have developed a connection with, and technology now…
Read MoreThe Digital Patient Journey – Are You Missing Opportunities to Connect?
Often before deciding to make an appointment to see a health professional, people are googling questions about their injury or condition online. If you can create content to match these questions, these potential patients will find you. They may want to read more about you and what you do, and then ultimately will decide to…
Read MoreWhat They Didn’t Teach You at Uni Could Be Killing Your Health Career
Ahhh, those wonderful Uni days of beer and pizza lunches, evening pub crawls and breakfast hangovers. Oh, and study too of course. Loads of study. When you think back to what you learned at Uni, you probably remember learning anatomy, studying various conditions, and practicing interventions and treatments. All of that knowledge has no doubt…
Read MoreTop 5 Tech Trends Health Professionals Must Plan for in 2017
From my experiences scouring the globe for tech trends and how they apply to the health industry, I want to share with you the top 5 digital tech trends that health professionals need to be looking out for in 2017. 1) Virtual and Augmented Reality Virtual reality is conveyed within a digital headset, where…
Read MoreThe future of digital health: what could that mean for your small business?
I couldn’t believe my eyes. I was witnessing a paraplegic person walk again. I viewed this amazing moment in a video shown by a fellow presenter at the International Society of Digital Medicine conference in Nanjing, China. A robot exoskeleton was wrapped around the body of the paraplegic person, and they were walking with crutches…
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