Business
How To Market Your Telehealth Business
How To Market Your Telehealth Service It doesn’t matter how good your online consultation process is, if you don’t know how to market your telehealth business, you will struggle to get patients through the virtual door. Branding and marketing are therefore some of the most crucial components to any successful digital health practice. From logos…
Read MoreHow can we show up for our patients at the moment they make the decision to get better?
Gone are the days when all we did was wait for a patient to walk through the front door or phone the clinic. Technology has given us amazing opportunities to be present for our potential patient before they have even decided to see a health professional. If we can plant the seed…
Read MoreHealth Conference Organisers, We Need To Talk…
I wanted to jump out of my seat and scream…or lie on the floor and have a tanty like a 5 year old. It was the end of a long day at an Allied Health Conference, and my expectations of the day had been left well and truly unmet. Why? Because in…
Read MoreWhat the Health Industry Can Learn From The Beauty Industry
I was watching my favorite TV show the other night – Shark Tank. It’s where entrepreneurs pitch their business ideas to a panel for potential investment. The best pitch of the night was from the two smart, savvy founders of the Glamazon App. This app allows people to instantly search for providers of a particular…
Read More5 Apps Your Health Business Can’t Live Without…
When I upgraded my iPhone to a bigger one, I wasn’t sure how it would impact my life. Would I need to buy clothes with bigger pockets? Would I need to buy a new range of handbags? (Any excuse…) What I found was this: I suddenly started using apps and functionality that has always been…
Read MoreCan Your Patients Contact You In These 3 Ways?
Thanks to technology, the ways that we communicate, shop and access services have changed dramatically over the past decade. As consumers, we are continually demanding more ways to make contact with our favorite brands and services. As health professionals, we need to be aware of how this impacts how our patients contact us. Many…
Read MoreAre Health Entrepreneurs the Bad Guys of the Health Industry?
I recently wrote a blog post about 5 skills that I feel health business owners require that don’t get taught at Uni. The 5 points basically revolved around sales and marketing, and were born from the fact that as health professionals, we are not always great at marketing ourselves and getting our message out into…
Read MoreVideo Content for the Health Professional – Why Bother?
A quick search of any health ailment on You Tube will instantly reveal many thousands of videos that have been made by health professionals world wide. So why should you create even more video content to add to the pile? People trust the health professional that they have developed a connection with, and technology now…
Read MoreThe Digital Patient Journey – Are You Missing Opportunities to Connect?
Often before deciding to make an appointment to see a health professional, people are googling questions about their injury or condition online. If you can create content to match these questions, these potential patients will find you. They may want to read more about you and what you do, and then ultimately will decide to…
Read MoreWhat They Didn’t Teach You at Uni Could Be Killing Your Health Career
Ahhh, those wonderful Uni days of beer and pizza lunches, evening pub crawls and breakfast hangovers. Oh, and study too of course. Loads of study. When you think back to what you learned at Uni, you probably remember learning anatomy, studying various conditions, and practicing interventions and treatments. All of that knowledge has no doubt…
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